The Weeknd Chucks Up the Deuces to H&M Amid Racist Ad!
— The Weeknd (@theweeknd) January 8, 2018
The Weeknd will no longer be working with H&M. The hitmaker announced the split after the Swedish fast-fashion retailer came under fire on Monday (January 8) for putting a black child in a hoodie with the words “COOLEST MONKEY IN THE JUNGLE” plastered on the front of it.
“Woke up this morning shocked and embarrassed by this photo,” the XO boss wrote in a Twitter post denouncing the racist ad. “i’m deeply offended and will not be working with @hm anymore…
The Weeknd previously worked with H&M on a few collections in the past including Spring 2017’s Selected by The Weeknd. The company’s apology wasn’t enough to keep him on board.
“This image has now been removed from all H&M channels and we apologize to anyone this may have offended,” H&M spokeswoman Anna Eriksson said in a statement.
While the image has since been removed from H&M’s platforms, the damage was already done. Outrage has spread across social media, though some have tried to turn a negative into a positive by altering the racist image.
Check out some of the reactions below.
Put some respect on it!! When you look at us make sure you see royalty and super natural God sent glory!! Anything else is disrespectful. pic.twitter.com/QVaxgngwh1
— Diddy (@Diddy) January 8, 2018
Featured Image: Conversations About Her